Click & Collect
from 2 Hours*
Last Christmas
delivery dates
Free UK Standard Delivery On all orders over £25 Order in time for Christmas 20th December 2nd Class | 22nd December by 3pm 1st Class Free Click & Collect to UK shops From 2 hours after you order*
Analyzing Media Messages: Using Quantitative Content Analysis in Research - Routledge Communication Series (Hardback)
  • Analyzing Media Messages: Using Quantitative Content Analysis in Research - Routledge Communication Series (Hardback)
zoom

Analyzing Media Messages: Using Quantitative Content Analysis in Research - Routledge Communication Series (Hardback)

(author), (author), (author)
£120.00
Hardback 200 Pages / Published: 13/12/2013
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.

This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book's companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles.

This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Publisher: Taylor & Francis Ltd
ISBN: 9780415517669
Number of pages: 200
Weight: 450 g
Dimensions: 229 x 152 x 14 mm
Edition: 3rd New edition

You may also be interested in...

The Filter Bubble
Added to basket
£9.99
Paperback
Propaganda
Added to basket
£13.99
Paperback
Buyology
Added to basket
£9.99
Paperback
Trauma Culture
Added to basket
£27.50
Paperback
Mechanical Bride
Added to basket
Introduction to Book History
Added to basket
Photography: A Very Short Introduction
Added to basket
Flat Earth News
Added to basket
£9.99
Paperback
Understanding Media
Added to basket
The Liberation of France
Added to basket
The News
Added to basket
£10.99
Paperback
Selling Hitler
Added to basket
£10.99
Paperback
Contagious
Added to basket
£9.99
Paperback
Amusing Ourselves to Death
Added to basket
The Uses of Literacy
Added to basket
Bending the Frame
Added to basket
£12.95
Paperback

Please sign in to write a review

Your review has been submitted successfully.