• Sign In
  • Help
  • My Basket0
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations - Advances in Marketing, Customer Relationship Management, and E-Services (Hardback)
  • Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations - Advances in Marketing, Customer Relationship Management, and E-Services (Hardback)
zoom

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations - Advances in Marketing, Customer Relationship Management, and E-Services (Hardback)

(author), (author)
£136.00
Hardback 225 Pages / Published: 30/10/2016
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well.

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.

Publisher: IGI Global
ISBN: 9781522509936
Number of pages: 225
Weight: 721 g
Dimensions: 229 x 152 x 18 mm

You may also be interested in...

An Introduction to Behavioral Economics
Added to basket
Simpler
Added to basket
£9.99
Paperback
Secrets of the Moneylab
Added to basket
Introduction to Game Theory
Added to basket
Making Sense of Markets
Added to basket
Behavioral Economics for Dummies
Added to basket
Economic Lives
Added to basket
The Psychology of Price
Added to basket
The Hour Between Dog and Wolf
Added to basket
Why Nudge?
Added to basket
£12.99
Paperback
Lectures on Behavioral Macroeconomics
Added to basket
Reputation Economics
Added to basket
Behavioural Public Policy
Added to basket
The Manipulation of Choice
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.