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Analyzing and Influencing Search Engine Results 2010: Business and Technology Impacts on Web Information Retrieval (Paperback)
  • Analyzing and Influencing Search Engine Results 2010: Business and Technology Impacts on Web Information Retrieval (Paperback)
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Analyzing and Influencing Search Engine Results 2010: Business and Technology Impacts on Web Information Retrieval (Paperback)

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£57.99
Paperback 223 Pages / Published: 14/09/2010
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Sonke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Publisher: Springer Fachmedien Wiesbaden
ISBN: 9783834924537
Number of pages: 223
Weight: 297 g
Dimensions: 210 x 148 x 13 mm
Edition: 2010 ed.

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