Analytic Activism: Digital Listening and the New Political Strategy - Oxford Studies in Digital Politics (Paperback)David Karpf (author)
Paperback 224 Pages / Published: 12/01/2017
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Some of the most remarkable impacts of digital media on political activism lie not in the new types of speech it provides to disorganized masses, but in the new types of listening it fosters among organized pressure groups. Beneath the easily visible waves of e-petitions, "likes," hashtags, and viral videos lies a powerful undercurrent of activated public opinion. In this book, David Karpf offers a rich, detailed assessment of how political organizations carefully monitor this online activity and use it to develop new tactics and strategies that help them succeed in the evolving hybrid media system. Karpf discusses the power and potential of this new "analytic activism," exploring the organizational logics and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines. He investigates how MoveOn.org and it "netroots" peers use analytics to listen more effectively to their members and supporters. He also identifies two boundaries of analytic activism - the analytics floor and analytics frontier - which define the scope of this new style of organized citizen engagement. The book concludes by examining the limitations of analytic activism, raising a cautionary flag about the ways that putting too much faith in digital listening can lead to a weakening of civil society as a whole.
Publisher: Oxford University Press Inc
Number of pages: 224
Weight: 324 g
Dimensions: 234 x 160 x 12 mm
"Analytic Activism provides an insightful and much-needed assessment of the new role of analytics in political activism. It has a great deal to offer everyone wanting to understand how activist organizations go about their work today."
-Bruce Bimber, University of California, Santa Barbara
"In this clear, cogent and convincing book, Karpf unpacks the ways political activism can be transformed by new tools, tools that let activists listen at large scale and constantly test ideas that might lead to action. He is also clear about the ways that activism differs from electoral politics, and sounds a warning against confusing the tools or goals of politicians with those of activists who want to change the context in which politicians operate."
-Clay Shirky, author of Here Comes Everybody
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