Written by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.
* Provides detailed coverage of the most salient issues in the 2016 campaign from multiple perspectives and frames of reference
* Presents contributions from top scholars in political communication representing the very best doctoral programs in the field, including numerous past presidents of the National Communication Association's political communication division
* Includes all-original, multi-methodological, quantitative and qualitative research, giving readers a fuller understanding of the trends in and effects and content of political communication in the election
Number of pages: 450
"This scholarly, balanced compilation effectively sheds light on an election that continues to confound experts and prognosticators alike, presenting not only original insights into the events and outcomes of 2016 but also clues of what may lie ahead. VERDICT Political junkies and undergraduate/graduate students will find this a clear-sighted resource." - Library Journal
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