American Avatar: The United States in the Global Imagination (Hardback)
  • American Avatar: The United States in the Global Imagination (Hardback)
zoom

American Avatar: The United States in the Global Imagination (Hardback)

(author)
£18.99
Hardback 240 Pages / Published: 31/10/2011
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Since September 11, 2001, the extensive literature on the United States' image abroad, by popular pundits and academics alike, leaves the reader with a false impression that foreigners' views of America are normally negative and impervious to change. In fact they are complex, emotional, frequently internally contradictory, and often change quickly. Barry A. Sanders corrects this misimpression with a rigourous and insightful textual analysis of the roots of people's views of the United States and what can be done to alter them. According to Sanders, the attitudes a person expresses about the United States consist of two separate components: the person's memory bank of images (informed by American geography, people, philosophy, history, and foreign policy) and a predisposition or bias that influences which images are called forth from memory. Opinion surveys, such as the Pew Global Attitude Survey, only record the spoken result of this two-step process in their tabulation of"favourable" or "unfavourable" comments. They necessarily fail to see the underlying complexity. Examining the biases or predispositions that guide people in selecting among the myriad stored images to express an opinion on a given day, Sanders analyses both anti-American and pro-American biases but focuses on the former, explaining which criticisms should be heeded when crafting foreign policy and communicating national objectives to friends and foes alike.

Publisher: Potomac Books Inc
ISBN: 9781597976817
Number of pages: 240
Weight: 499 g
Dimensions: 230 x 150 x 23 mm

You may also be interested in...

The Captive Mind
Added to basket
£12.99
Paperback
On Anarchism
Added to basket
£6.00
Paperback
On Liberty
Added to basket
£4.99
Paperback
Four Futures
Added to basket
£8.99
Paperback
The Portable Hannah Arendt
Added to basket
The Prince
Added to basket
£10.00
Hardback
The Politics
Added to basket
£9.99
Paperback
Utopia
Added to basket
£4.99
Paperback
The Prince
Added to basket
£4.99
Paperback
The Social Contract
Added to basket
Republic
Added to basket
£9.99
Paperback
Edmund Burke
Added to basket
£9.99
Paperback
The Prince
Added to basket
£5.99
Paperback
On Politics
Added to basket
£14.99
Paperback
The Clash Of Civilizations
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.