America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like "The OC" to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities. "America Through the Eyes of China and India" explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.
Publisher: Continuum Publishing Corporation
Number of pages: 184
Weight: 340 g
Dimensions: 216 x 138 x 18 mm
This book is a stimulating, fast-paced look at the way 'others' in this case the two looming Asian superpowers, China and India look at 'us', via the lens of television. Through a discussion of Chinese and Indian interpretations of popular shows such as "Friends, Lost", and "The Simpsons", Dr. Sherman sheds new light on a heady mix of glamor, glory, dislocation and malaise that characterizes US and global media culture in the early twenty-first century. Part travelogue, part academic analysis, topped off with unrelenting black humor, "America through the Eyes of India and China" is sure to engage anyone interested in intercultural relations and (mis-)communication.
James Mark Shields, Assistant Professor of Comparative Humanities and Asian Thought, Bucknell University