Ambient Television: Visual Culture and Public Space - Console-ing Passions (Hardback)Anna McCarthy (author)
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Discussing the roles television has played in different institutions from 1945 to the present day, McCarthy draws on a wide array of sources. These include retail merchandising literature, TV industry trade journals, and journalistic discussions of public viewing, as well as the work of cultural geographers, architectural theorists, media scholars, and anthropologists. She also uses photography as a research tool, documenting the uses and meanings of television sets in the built environment, and focuses on such locations as the tavern and the department store to show how television is used to support very different ideas about gender, class, and consumption. Turning to contemporary examples, McCarthy discusses practices such as Turner Private Networks' efforts to transform waiting room populations into advertising audiences and the use of point-of-sale video that influences brand visibility and consumer behavior. Finally, she inquires into the activist potential of out-of-home television through a discussion of the video practices of two contemporary artists in everyday public settings.
Scholars and students of cultural, visual, urban, American, film, and television studies will be interested in this thought-provoking, interdisciplinary book.
Publisher: Duke University Press
Number of pages: 328
Weight: 748 g
Dimensions: 228 x 154 x 30 mm
"An entirely original book, Ambient Television is brilliantly conceived, researched, and argued. Scholars in material culture, media history, and television studies are likely to recognize this virtuoso treatment of TV outside the home as an instant classic."-Andrew Ross
"An unusually rich, ambitious, and engaging work. McCarthy has produced a significant piece of scholarship that will have wide impact upon the way television is taken up in the academy and elsewhere."-William Boddy, Baruch College