How do you come up with ideas that change the world?
This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.
Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own.
'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly
'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint
Publisher: Penguin Books Ltd
Number of pages: 304
Weight: 517 g
Dimensions: 240 x 162 x 29 mm
Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process * Alex Osterwalder, author of the two-million copy bestseller Business Model Generation *
Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it * Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly *
ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas * Bernard Roth, academic director of the Stanford School and author of The Achievement Habit *
Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book * Keith Sawyer, author of Zig Zag and Group Genius *
In today's fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs * Robert Rosenberg, retired CEO of Dunkin' Donuts and author of Around the Corner to Around the Worldv *
I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation * Chris Johnson, executive vice president of Nestle, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa *
ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations * Esther Seidl-Nussbaumer, head of corporate innovation, SIGVARIS *
A powerful formula for transforming businesses and shaking up industries * Michael Watkins, author of The First 90 Days *
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