Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Agricultural Marketing Management (Hardback)
  • Agricultural Marketing Management (Hardback)
zoom

Agricultural Marketing Management (Hardback)

(author)
£52.00
Hardback 136 Pages / Published: 25/05/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

Agricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects.

Publisher: New India Publishing Agency
ISBN: 9789385516559
Number of pages: 136
Weight: 354 g
Dimensions: 229 x 152 x 10 mm

You may also be interested in...

Gardening for Profit
Added to basket
British Sheep Breeds
Added to basket
The Ferguson Tractor Story
Added to basket
Empires of Food
Added to basket
Restoration Agriculture
Added to basket
A Good African Story
Added to basket
Fresh Fruit, Broken Bodies
Added to basket
Scenes From A Smallholding
Added to basket
Extra Virginity
Added to basket
£12.99
Paperback
The Rural War
Added to basket
£23.99
Paperback
Wine Wars
Added to basket
£10.95
Paperback
Chocolate Nations
Added to basket
£8.99
Paperback
For All the Tea in China
Added to basket
Food Politics
Added to basket
£10.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.