Visit our Christmas Gift Finder
Agricultural Marketing and Consumer Behavior in a Changing World (Paperback)
  • Agricultural Marketing and Consumer Behavior in a Changing World (Paperback)
zoom

Agricultural Marketing and Consumer Behavior in a Changing World (Paperback)

(editor), (editor), (editor), (editor), (editor)
£149.99
Paperback 315 Pages / Published: 30/09/2012
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support.
This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector.
This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Publisher: Springer-Verlag New York Inc.
ISBN: 9781461378792
Number of pages: 315
Weight: 510 g
Dimensions: 235 x 155 x 17 mm
Edition: Softcover reprint of the original 1st ed. 199

You may also be interested in...

Raving Fans!
Added to basket
£8.99
Paperback
Growth Hacker Marketing
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
100 Ideas that Changed Advertising
Added to basket
The Sales Coach: Teach Yourself
Added to basket
Hooked
Added to basket
£12.99
Hardback
Hegarty on Creativity
Added to basket
Sales for Non-Salespeople
Added to basket
Brand Leadership
Added to basket
£9.99
Paperback
Decoded
Added to basket
£19.99
Hardback
Web Marketing All-in-One For Dummies
Added to basket
Little Red Book of Selling
Added to basket
The Sell
Added to basket
£14.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Mastering Fashion Marketing
Added to basket
Copywriting
Added to basket
£19.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.