A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.
Publisher: Profile Books Ltd
Number of pages: 304
Weight: 245 g
Dimensions: 198 x 130 x 20 mm
Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today! * David Patton *
After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical * Prof Gerald Zaltman *