The books you love, the emails you want
Opt in by 25 May or you'll stop hearing from us

After Image: Mind-Altering Marketing (Paperback)
John Grant (author)
£9.99
Paperback
304 Pages /
Published: 08/05/2003
- We can order this
A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid-90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.
Publisher: Profile Books Ltd
ISBN: 9781861976406
Number of pages: 304
Weight: 245 g
Dimensions: 198 x 130 x 20 mm
Edition: Main
MEDIA REVIEWS
Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today! * David Patton *
After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical * Prof Gerald Zaltman *
After Image is a much needed contribution to the practice of marketing. It is provocative yet well founded in basic research. It is insightful and practical * Prof Gerald Zaltman *
You may also be interested in...
Please sign in to write a review
Sign In
Sign In
Click & Collect
Simply reserve online and pay at the counter when you collect.
Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at