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Advice Promotion Support Aspect (Book)
  • Advice Promotion Support Aspect (Book)
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Advice Promotion Support Aspect (Book)

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£36.99
Book 651 Pages / Published: 01/01/2005
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Publisher: Cengage Learning, Inc
ISBN: 9780324321432
Number of pages: 651
Weight: 1542 g
Dimensions: 284 x 219 x 26 mm
Edition: 7th Revised edition

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