Advertising - SAGE Library in Marketing (Hardback)
  • Advertising - SAGE Library in Marketing (Hardback)
zoom

Advertising - SAGE Library in Marketing (Hardback)

(editor)
£500.00
Hardback 1312 Pages / Published: 22/10/2009
  • We can order this from the publisher

Usually dispatched within 15 working days

Important information: this item can only be delivered to a UK address. More information
  • This item has been added to your basket
The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic and often political lines. This eclectic, extensive and inclusive collection draws together the diverse literature with a view to organising and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences.

Accommodating statistical, behavioural and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agencyient relations, campaign planning and effectiveness, media planning and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness.

Publisher: SAGE Publications Inc
ISBN: 9781412934299
Number of pages: 1312
Weight: 2540 g
Dimensions: 234 x 156 mm

You may also be interested in...

Scientific Advertising
Added to basket
Smoke Signals
Added to basket
£14.99
Paperback
Get Up to Speed with Online Marketing
Added to basket
A Search for Survival
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
A Technique for Producing Ideas
Added to basket
Hegarty on Creativity
Added to basket
The Copywriter's Handbook
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Key Person of Influence
Added to basket
Brilliant Copywriting
Added to basket
Mid-Century Ads
Added to basket
£16.00
Hardback
100 Ideas that Changed Advertising
Added to basket

Please sign in to write a review

Your review has been submitted successfully.