The Testaments out now
Advertising: strategy, creativity and media (Paperback)
  • Advertising: strategy, creativity and media (Paperback)
zoom

Advertising: strategy, creativity and media (Paperback)

(author), (author), (author)
£44.99
Paperback 416 Pages / Published: 24/09/2012
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Publisher: Pearson Education Limited
ISBN: 9780273760894
Number of pages: 416
Weight: 990 g
Dimensions: 266 x 194 x 20 mm

You may also be interested in...

Ogilvy on Advertising
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
Positioning: The Battle for Your Mind
Added to basket
Key Person of Influence
Added to basket
Commonsense Direct and Digital Marketing
Added to basket
100 Ideas that Changed Advertising
Added to basket
Advanced Google AdWords
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
The Adweek Copywriting Handbook
Added to basket
Wally Olins. Brand New.
Added to basket
Advertising and Promotion
Added to basket
How to Write a Good Advertisement
Added to basket

Please sign in to write a review

Your review has been submitted successfully.