Advertising Transformed: The New Rules for the Digital Age (Hardback)
  • Advertising Transformed: The New Rules for the Digital Age (Hardback)
zoom

Advertising Transformed: The New Rules for the Digital Age (Hardback)

(author)
£71.99
Hardback 200 Pages / Published: 03/01/2015
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.

Publisher: Kogan Page Ltd
ISBN: 9780749476380
Number of pages: 200
Weight: 456 g
Dimensions: 240 x 163 x 15 mm


MEDIA REVIEWS
"A strong combination of scientific research and real-life case studies. Fons van Dyck effortlessly combines these two worlds and adds his vast experience to provide compelling insights. A refreshing book for every communications professional."--Nils van Dam "Country Manager, Unilever Belguim and Luxembourg "
"Advertising still works in these digital times. Yet, advertising has to adapt to new technologies and new consumer habits. Fons van Dyck guides us in an accessible way on a well-documented journey through the world of advertising in the 21st century. A must-read for everyone in the marketing industry."--Steven Van Belleghem "author, "The Conversation Manager" "
"A sensible, lucid and timely guide to a radically disrupted advertising landscape." --Mark Tungate "author, "Adland: A Global History of Advertising" "
"Advertising still works in these digital times.Yet, advertising has to adapt to new technologies and new consumer habits. Fons van Dyck guides us in an accessible way on a well-documented journey through the world of advertising in the 21st century.A must-read for everyone in the marketing industry."--Steven Van Belleghem "author, "The Conversation Manager" ""
"Astrong combination of scientific research and real-life case studies.Fons van Dyck effortlessly combines these two worlds and adds his vast experience to provide compelling insights. A refreshing book for every communications professional."--Nils van Dam "Country Manager, Unilever Belguim and Luxembourg ""
"At last, a thorough study on the role and value of advertising today. Fons van Kyck analyzes, synthesizes and presents the advertising professionals a mirror for the future, in a way only he can."--Jan-Willem Vosmeer "Manager CSR, Heineken International "
"In today's fragmented environment, building brand awareness is more important than ever to win a share of the hearts and wallets of fickle consumers. Communication guru Fons van Dyck cracks the codes of effective ad campaigns, combining conventional wisdom, new research insights and current best-practice illustrations."--Joeri Van den Bergh "author, "How Cool Brands Stay Hot" and Founder, InSites Consulting "

You may also be interested in...

Get Up to Speed with Online Marketing
Added to basket
Google AdWords For Dummies
Added to basket
The Copywriter's Handbook
Added to basket
Key Person of Influence
Added to basket
100 Ideas that Changed Advertising
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
Hegarty on Creativity
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Truth, Lies, and Advertising
Added to basket
Ogilvy on Advertising
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Anatomy of Humbug
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.