Advertising is Dead: Long Live Advertising! (Paperback)
  • Advertising is Dead: Long Live Advertising! (Paperback)

Advertising is Dead: Long Live Advertising! (Paperback)

Paperback 224 Pages / Published: 08/09/2008
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As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This book, now available in paperback, provides a comprehensive overview of these revolutionary new techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book is vital reading for every advertising, marketing, design and communication professional and student.

Publisher: Thames & Hudson Ltd
ISBN: 9780500286876
Number of pages: 224
Weight: 1250 g
Dimensions: 280 x 239 x 20 mm

'Uses arresting images and easily digestible blurbs to explain how marketers insinuate their messages into every corner of modern life' - Business Week
'Will captivate anyone who's ever been suckered by an ad' - Time Out, London
'Explains - and lavishly illustrates - the stealth attacks by our hidden persuaders' - Independent

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