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Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society (Hardback)
  • Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society (Hardback)
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Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society (Hardback)

(author)
£111.00
Hardback 232 Pages / Published: 30/04/2007
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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.

Advertising in Modern and Postmodern Times:

provides a comprehensive discussion of the main theoriesshows you how real adverts work, together with reproductions of advertising images and copydemonstrates how advertising constructs subjectsprovides an instructive historical overview of advertisingexplores the relationship between advertising and industrial capitalism.

Publisher: SAGE Publications Inc
ISBN: 9780761941903
Number of pages: 232
Weight: 526 g
Dimensions: 234 x 156 x 15 mm


MEDIA REVIEWS
There is much to be praised in the book... This book radicalizes the conventional treatment of the topic by the marketing literature, and for that matter some of the sociology of consumption literature. Ultimately, this book is a valuable addition to the study of time, space and society...the book should appeal to a wide audience within sociology, social psychology, cultural studies, social history and media studies. My hope is that the advertising community,both academic and practical, consumes the text and that it forms part of a disruptive praxis for them
Sociology

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