Advertising in Modern and Postmodern Times - Published in association with Theory, Culture & Society (Hardback)Pamela Odih (author)
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How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.
Advertising in Modern and Postmodern Times:
Publisher: SAGE Publications Inc
Number of pages: 232
Weight: 520 g
Dimensions: 234 x 156 x 15 mm
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