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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Paperback)
  • Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Paperback)
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Paperback)

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£75.99
Paperback 432 Pages / Published: 01/09/2005
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ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

Publisher: Cengage Learning, Inc
ISBN: 9780324422825
Number of pages: 432
Weight: 580 g
Dimensions: 235 x 164 x 16 mm
Edition: International ed of 4th revised ed

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