Your Waterstones card is changing, introducing...
TELL ME MORE
Advertising and Reality: A Global Study of Representation and Content (Hardback)
  • Advertising and Reality: A Global Study of Representation and Content (Hardback)
zoom

Advertising and Reality: A Global Study of Representation and Content (Hardback)

(editor)
£102.00
Hardback 272 Pages / Published: 18/10/2012
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Publisher: Continuum Publishing Corporation
ISBN: 9781441170002
Number of pages: 272
Weight: 581 g
Dimensions: 228 x 153 x 23 mm

You may also be interested in...

Buyology
Added to basket
£9.99
Paperback
Stuff You Can't Bottle
Added to basket
£19.95
Paperback
Networked
Added to basket
£14.99
Hardback
Contagious
Added to basket
£8.99
Paperback
Networked
Added to basket
£14.99
Paperback
The Huns Have Got my Gramophone!
Added to basket
Landscapes of Capital
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.