We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Advertising and New Media (Hardback)
  • Advertising and New Media (Hardback)

Advertising and New Media (Hardback)

£75.00
Hardback Published: 31/10/2007
  • Not in our warehouse

Delivered within 3 weeks

  • This item has been added to your basket

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: * evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove 'Real Beauty' and Axe/Lynx 'Effect' campaigns * interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

Publisher: Taylor & Francis Ltd
ISBN: 9780415430340

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot