Advertising & IMC: Principles and Practice (Hardback)
  • Advertising & IMC: Principles and Practice (Hardback)

Advertising & IMC: Principles and Practice (Hardback)

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Hardback Published: 07/02/2011
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An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Publisher: Pearson Education (US)
ISBN: 9780132163644
Weight: 1480 g
Dimensions: 276 x 216 x 30 mm
Edition: 9th Revised edition

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