Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Free Delivery to UK Shops
Free UK Standard Delivery On all orders £20 and over Free Delivery to UK Shops Local shops and expert booksellers nationwide Free Click & Collect to UK shops From 2 hours of your order*
Advertising and Differentiated Products - Advances in Applied Microeconomics 10 (Hardback)
  • Advertising and Differentiated Products - Advances in Applied Microeconomics 10 (Hardback)
zoom

Advertising and Differentiated Products - Advances in Applied Microeconomics 10 (Hardback)

(editor), (editor)
£97.99
Hardback 308 Pages / Published: 04/10/2001
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advertising, advertising bans and the First Amendment, alcoholic beverage advertising, magazines advertising and news stand circulation, product variety in radio broadcasting, mandated exclusive territories, and pricing dynamics in the retail sector.

Publisher: Emerald Publishing Limited
ISBN: 9780762308231
Number of pages: 308
Weight: 609 g
Dimensions: 234 x 156 x 19 mm

You may also be interested in...

Seducing the Subconscious
Added to basket
How to Write a Good Advertisement
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Anatomy of Humbug
Added to basket
The Copywriter's Handbook
Added to basket
Get Up to Speed with Online Marketing
Added to basket
The Unpublished David Ogilvy
Added to basket
Key Person of Influence
Added to basket
Truth, Lies, and Advertising
Added to basket
Wally Olins. Brand New.
Added to basket
Basics Advertising 03: Ideation
Added to basket

Please sign in to write a review

Your review has been submitted successfully.