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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections (Paperback)
  • Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections (Paperback)
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Advances in Luxury Brand Management - Journal of Brand Management: Advanced Collections (Paperback)

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£109.99
Paperback 256 Pages / Published: 17/05/2018
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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Publisher: Springer International Publishing AG
ISBN: 9783319845746
Number of pages: 256
Weight: 3501 g
Dimensions: 210 x 148 x 14 mm
Edition: Softcover reprint of the original 1st ed. 201

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