Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy (Paperback)
  • Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy (Paperback)
zoom

Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy (Paperback)

(editor), (editor), (editor)
£67.99
Paperback 406 Pages / Published: 23/08/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658140823
Number of pages: 406
Weight: 5394 g
Dimensions: 210 x 148 mm
Edition: Softcover reprint of the original 1st ed. 201

You may also be interested in...

Selling to Win
Added to basket
£14.99
Paperback
Marketing For Dummies
Added to basket
Essentials of Marketing
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
The Sales Bible, New Edition
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
Internal Communications
Added to basket
Marketing Management, Global Edition
Added to basket
The Challenger Sale
Added to basket
Hooked
Added to basket
£12.99
Hardback
This is Service Design Thinking.
Added to basket
How to Win Campaigns
Added to basket
£24.99
Paperback
The Economist: Marketing
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.