Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy (Hardback)
  • Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy (Hardback)
zoom

Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative - European Advertising Academy (Hardback)

(editor), (editor), (editor)
£69.99
Hardback 406 Pages / Published: 15/09/2015
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658105570
Number of pages: 406
Weight: 6417 g
Dimensions: 210 x 148 x 24 mm
Edition: 1st ed. 2016

You may also be interested in...

Google AdWords For Dummies
Added to basket
Mid-Century Ads
Added to basket
£15.00
Hardback
Advanced Google AdWords
Added to basket
Key Person of Influence
Added to basket
100 Ideas that Changed Advertising
Added to basket
Positioning: The Battle for Your Mind
Added to basket
A Technique for Producing Ideas
Added to basket
Wally Olins. Brand New.
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
Ogilvy on Advertising
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Seducing the Subconscious
Added to basket
The Anatomy of Humbug
Added to basket
The Copywriter's Handbook
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.