Advanced Marketing Research (Paperback)
  • Advanced Marketing Research (Paperback)
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Advanced Marketing Research (Paperback)

(editor)
£39.99
Paperback 428 Pages / Published: 03/06/1994
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Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Publisher: John Wiley and Sons Ltd
ISBN: 9781557865496
Number of pages: 428
Weight: 790 g
Dimensions: 235 x 191 x 21 mm

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