• Sign In
  • Help
  • My Basket0
Advanced Google AdWords (Paperback)
  • Advanced Google AdWords (Paperback)
zoom

Advanced Google AdWords (Paperback)

(author)
£31.99
Paperback 696 Pages / Published: 23/05/2014
  • We can order this

Usually despatched within 1 week

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

Check Marketplace availability

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: * Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score * Explore the intricacies of the Display Network and learn how to interpret reports * Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations * Understand advanced bidding strategies, and how to best organize and manage an AdWords account * Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Publisher: John Wiley & Sons Inc
ISBN: 9781118819562
Number of pages: 696
Weight: 908 g
Dimensions: 233 x 187 x 33 mm
Edition: 3rd Revised edition

You may also be interested in...

Digital Revolutions
Added to basket
£9.99
Paperback
Digital State
Added to basket
£14.99
Paperback
Ethnography for the Internet
Added to basket
Pax Technica
Added to basket
£16.99
Hardback
The Internet of Things
Added to basket
Blogging
Added to basket
£16.99
Paperback
Elasticsearch: The Definitive Guide
Added to basket
Advanced Google AdWords
Added to basket
Memes in Digital Culture
Added to basket
Tubes
Added to basket
£9.99
Paperback
100 Ideas that Changed the Web
Added to basket
JavaScript & jQuery
Added to basket
£34.95
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.