This book presents the foundational knowledge essential for Sports Administrators. Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all those wishing to work in this field. This wide-ranging compilation is the most comprehensive textbook available to instructors of upper-level courses in sport management. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing and alumni relations. In addition it offers detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations and media production.
Publisher: Human Kinetics Publishers
Number of pages: 312
Weight: 1157 g
Dimensions: 216 x 279 x 25 mm
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