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Adland: A Global History of Advertising (Hardback)
  • Adland: A Global History of Advertising (Hardback)

Adland: A Global History of Advertising (Hardback)

Hardback 272 Pages / Published: 03/01/2015
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Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Publisher: Kogan Page Ltd
ISBN: 9780749476373
Number of pages: 272
Weight: 582 g
Dimensions: 240 x 162 x 19 mm
Edition: 2nd Revised edition

"Praise for the previous edition:
"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." --Library Journal

"[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." --Publishers Weekly

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." --Jonah Bloom, Advertising Age

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