Adding Value: Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing (Paperback)
  • Adding Value: Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing (Paperback)
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Adding Value: Brands and Marketing in Food and Drink - Routledge Library Editions: Marketing (Paperback)

(editor), (editor)
£35.99
Paperback 368 Pages / Published: 26/11/2015
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An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Publisher: Taylor & Francis Ltd
ISBN: 9781138965935
Number of pages: 368
Weight: 680 g
Dimensions: 235 x 159 x 19 mm

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