`Ad'apting to Markets: Repackaging Commercials in Indian Languages (Hardback)
  • `Ad'apting to Markets: Repackaging Commercials in Indian Languages (Hardback)
zoom

`Ad'apting to Markets: Repackaging Commercials in Indian Languages (Hardback)

(author)
£32.99
Hardback 232 Pages / Published: 11/08/2015
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

This book looks at what goes into localization of advertisements in Indian languages.

`Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic `translation' that `localized' ads involve.

Publisher: SAGE Publications India Pvt Ltd
ISBN: 9789351502401
Number of pages: 232
Weight: 375 g
Dimensions: 215 x 139 x 15 mm

You may also be interested in...

Google AdWords For Dummies
Added to basket
Primalbranding
Added to basket
£11.99
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
A Technique for Producing Ideas
Added to basket
100 Ideas that Changed Advertising
Added to basket
Key Person of Influence
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
The Anatomy of Humbug
Added to basket
Ogilvy on Advertising
Added to basket
Commonsense Direct and Digital Marketing
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Wally Olins. Brand New.
Added to basket
Seducing the Subconscious
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.