Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising (Paperback)
  • Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising (Paperback)

Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising (Paperback)

£47.99
Paperback Published: 13/02/2012
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Ad Critique teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.

Publisher: SAGE Publications Inc
ISBN: 9781412980531

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