Achieving Sponsorship Success (Paperback)Elizabeth Blume (author)
Paperback 72 Pages / Published: 30/07/2002
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Experienced professional fundraiser Elizabeth H. Blume describes the key elements of a successful sponsorship program and addresses critical questions such as: How do you match up the goals of your sponsors with the needs of your members? When is a single $25,000 sponsorship more attractive than a dozen $2,000 sponsorships? What determines the right price for a sponsorship? How do you balance the requests of long-time sponsors with your need to bring in new sponsors?
Publisher: Association Management Press,U.S.
Number of pages: 72
Dimensions: 229 x 152 mm
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