Other topics covered include how to cultivate a lasting market orientation, how to choose selection criteria that reflect strategic objectives and tactical goals, and how to assess the positive and negative influences of external trends on business opportunities. The authors also explain how to creatively exhaust all the 'near-in' opportunities available, from modifying existing products for familiar existing markets and extending their product-life cycles -- with minimal cost, time and risk.
Publisher: Simon & Schuster
Number of pages: 176
Weight: 272 g
Dimensions: 229 x 152 x 13 mm
Chairman, Ducommun Incorporated
Innovation is key to the long-term growth and profitability of any enterprise...and "Planned Innovation" is the proven way to assure it!
Chairman, CEO, and President, Donnelly Corporation
Systematically applying the "Planned Innovation" principles can play a critical role in helping companies achieve strong growth with new products.
Russell R. Coyner
Executive Director, BIFMA International
Having used "Planned Innovation" in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment. The results are dramatic.
Anthony J. Carbone
Executive Vice President, The Dow Chemical Company
"Planned Innovation" has made a significant contribution to our growth through new product development. Applied with some discipline, these principles will avoid false starts and improve chances of both a technical and marketing success.
Deputy Head, Department of Marketing, Monash University, Melbourne Australia
With enormous success, I have used the concepts expounded by Bacon and Butler in my consulting work. This is a must-have formula for the marketer of the 21st century and for all organizations looking to successfully introduce new products and services into the marketplace.