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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services (Paperback)
  • Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services (Paperback)
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Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services (Paperback)

(with), (author)
£11.99
Paperback 176 Pages / Published: 21/08/2007
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Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation ® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical step-by-step sequence of procedures for reaching the intended destination point -- successful products -- every time. In an easy-to-read fashion, the authors explain their Planned Innovation system -- their action-oriented program for continuous success in new-product innovations without major failures. Their practical program features five steps to success, including: (1) a disciplined reasoning process, (2) lasting market orientation, (3) proper selection criteria that reflect (a) both strategic and tactical business objectives and goals, (b) dynamic matching of resources to present and future opportunities, and © positive and negative influences of major external trends affecting present and future business opportunities, (4) scientific reasoning to determine requirements before making major expenditures, and (5) proper organizational staffing. With this market-tested five-element paradigm, the authors explain what to do and why in evaluating the potential of any new product or service, ranging from ventures in retail distribution to the manufacture of products as diverse as bicycles, motorcycles, aerospace communication and navigation equipment, small business computers, food packaging, and medical products.

Other topics covered include how to cultivate a lasting market orientation, how to choose selection criteria that reflect strategic objectives and tactical goals, and how to assess the positive and negative influences of external trends on business opportunities. The authors also explain how to creatively exhaust all the 'near-in' opportunities available, from modifying existing products for familiar existing markets and extending their product-life cycles -- with minimal cost, time and risk.

Publisher: Simon & Schuster
ISBN: 9781416573210
Number of pages: 176
Weight: 272 g
Dimensions: 229 x 152 x 13 mm


MEDIA REVIEWS
Norman A. Barkeley

Chairman, Ducommun Incorporated

Innovation is key to the long-term growth and profitability of any enterprise...and "Planned Innovation" is the proven way to assure it!


Dwane Baumgardner

Chairman, CEO, and President, Donnelly Corporation

Systematically applying the "Planned Innovation" principles can play a critical role in helping companies achieve strong growth with new products.


Russell R. Coyner

Executive Director, BIFMA International

Having used "Planned Innovation" in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment. The results are dramatic.


Anthony J. Carbone

Executive Vice President, The Dow Chemical Company

"Planned Innovation" has made a significant contribution to our growth through new product development. Applied with some discipline, these principles will avoid false starts and improve chances of both a technical and marketing success.


Ken Grant

Deputy Head, Department of Marketing, Monash University, Melbourne Australia

With enormous success, I have used the concepts expounded by Bacon and Butler in my consulting work. This is a must-have formula for the marketer of the 21st century and for all organizations looking to successfully introduce new products and services into the marketplace.

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