This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Publisher: HarperCollins Publishers
Number of pages: 448
Weight: 1100 g
Dimensions: 265 x 192 x 25 mm
"So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!"
Avril Lowe, Ripley St.Thomas High School
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