A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books (Hardback)
  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books (Hardback)
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing - Very Short, Fairly Interesting & Cheap Books (Hardback)

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£49.99
Hardback 160 Pages / Published: 23/10/2006
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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.


Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.


Need another VSFI book? Browse the series here

Publisher: SAGE Publications Inc
ISBN: 9781412930871
Number of pages: 160
Weight: 270 g
Dimensions: 198 x 129 x 15 mm


MEDIA REVIEWS
'If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this the book for you' -


Emeritus Professor Michael J Baker

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