A Theory of Marketing 2006: Outline of a Social Systems Perspective (Paperback)
  • A Theory of Marketing 2006: Outline of a Social Systems Perspective (Paperback)
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A Theory of Marketing 2006: Outline of a Social Systems Perspective (Paperback)

(author), (foreword)
£78.50
Paperback 191 Pages / Published: 12/04/2006
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Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783835003040
Number of pages: 191
Weight: 272 g
Dimensions: 210 x 148 mm
Edition: 2006 ed.

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