We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

A Technique for Producing Ideas - McGraw-Hill Advertising Classic (Paperback)
  • A Technique for Producing Ideas - McGraw-Hill Advertising Classic (Paperback)

A Technique for Producing Ideas - McGraw-Hill Advertising Classic (Paperback)

£4.99
Paperback Published: 01/03/2003
  • In stock

We can send it to you within 24 hours

  • This item has been added to your basket
Click & Collect From your local shop
This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea - and once and for all lift the veil of mystery from the creative process."James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." -William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071410946

You may also be interested in...

Your review has been submitted successfully.

View your review