A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research (Hardback)
  • A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research (Hardback)
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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research (Hardback)

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£47.00
Hardback 240 Pages / Published: 28/07/2009
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How a dominant magazine publisher developed the business of market research

Publisher: Temple University Press,U.S.
ISBN: 9781439900154
Number of pages: 240
Weight: 408 g
Dimensions: 210 x 140 x 23 mm

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