A Greedy Man in a Hungry World: Why (Almost) Everything You Thought You Knew About Food is Wrong (Paperback)
  • A Greedy Man in a Hungry World: Why (Almost) Everything You Thought You Knew About Food is Wrong (Paperback)

A Greedy Man in a Hungry World: Why (Almost) Everything You Thought You Knew About Food is Wrong (Paperback)

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Paperback Published: 06/03/2014
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Now with a new epilogue, the UK's most influential food and drink journalist shoots a few sacred cows of food culture. Buying 'locally' does no good. Farmers' markets are merely a lifestyle choice. And 'organic' is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn't make it any less true. And now the UK's most outspoken and entertaining food writer is ready to explain why. Jay Rayner combines personal experience and hard-nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; and why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of America to the killing lines of Yorkshire abattoirs via the sheep-covered hills of New Zealand, Rayner takes us on a journey that will change the way we shop, cook and eat forever. And give us a few belly laughs along the way.

Publisher: HarperCollins Publishers
ISBN: 9780007237609

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“A Greedy Man in a Hungry World”

Though a bit too biographical in places rather than sticking to the topic, this book still has enough solid content to cut through all the (organically reared, rare breed, locally sourced) Bull and middle class... More

Paperback edition
24th August 2013
Helpful? Upvote 3

“A fascinating and compelling book”

I must admit I hadn't read anything by Jay Rayner before, the restaurants he reviews are way above my price bracket and I've only seen him on TV on Masterchef in the episode in which the food critics are... More

Paperback edition
7th April 2013
Helpful? Upvote 3

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