A Good African Story: How a Small Company Built a Global Coffee Brand (Paperback)
  • A Good African Story: How a Small Company Built a Global Coffee Brand (Paperback)
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A Good African Story: How a Small Company Built a Global Coffee Brand (Paperback)

(author)
£10.99
Paperback 288 Pages / Published: 02/01/2014
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Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.

Publisher: Vintage Publishing
ISBN: 9780099571926
Number of pages: 288
Weight: 202 g
Dimensions: 198 x 129 x 18 mm


MEDIA REVIEWS
"Andrew Rugasira is a break-through African. His story of how he gathered the coffee beans of small growers in western Uganda and turned them into a major brand, sold in supermarkets across the world, is utterly inspiring" -- Jon Snow
"Sharp, concise and incisive" -- Antonio Senior * Times *
"The book is full of Rugasira's vivid character, scholarly, argumentative and big-hearted" * Observer *
"This has been a remarkable few months for books about the coffee trade - and the latest is one of the most revealing and the most unusual ... A fascinating exposition of African history, sociology and business" * Broughton's Coffee House *
"With sharp analysis and hard facts, he outlines the structural imbalances surrounding trade from Africa ... This book about good coffee is a good read" -- Harriet Lamb, Fairtrade International CEO * Management Today *

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