A First Look at Communication Theory (Paperback)
  • A First Look at Communication Theory (Paperback)
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A First Look at Communication Theory (Paperback)

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£45.99
Paperback 528 Pages / Published: 01/10/1996
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Intended for courses in communication theory at the freshman to senior level, this text covers verbal and nonverbal messages; cognitive processing; relationship development and maintenance; influence; decision making; intercultural and gender communication; organizational communication; public speaking; media and culture; and the effects of the media. This edition features a chapter covering the history of the communication discipline; improved coverage of ethics; and five new theories including Borman's convergence theory and Hirakawa's functional perspective (group decision making theories); Deetz's critical communication theory for organizations; Zillman's mood management theory; and Philipsen's ethnography of communication.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780070228221
Number of pages: 528
Weight: 830 g
Edition: 3rd Revised edition

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