• Sign In
  • Help
  • My Basket0
A choice of futures - International Series on the Quality of Working Life 4 (Paperback)
  • A choice of futures - International Series on the Quality of Working Life 4 (Paperback)
zoom

A choice of futures - International Series on the Quality of Working Life 4 (Paperback)

(author), (author)
£69.99
Paperback 212 Pages / Published: 23/03/2012
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Exploration of the nature of human communication and the media is a pre- requisite to any assessment of the likely future role of communications . . We cannot assume that the nature of these things is transparently obvious to everyone and therefore commonly understood. Three developments in recent decades should adequately warn against such an assumption. First, we had the fiasco of social scientists trying to apply Shannon's mathematical theory of information as if it were a theory of human communication. 'In Shannon's use of information we cannot speak of how much information a person has only how much a message has. ' (Ackoff and Emery, 1972, p. 145). They would not have wandered into that blind alley if they had stopped to think about the nature of human communication. Second was the belated but wholehearted acceptance of the Heider theory of balance and its subse- quent wane. Its wane had nothing to do with its inherent merits. It waned because it could not survive on the Procrustean bed of the psychologists' theory of choice. It did not occur to the psychologists to question their as- sumptions about how people made the choices that lead to purposeful com- munication (Ackoff and Emery, 1972, p. 58). The last example has been the bitter and unended furore about McLuhan. This time the psychologists and sociologists haye been strangely quiet but we can be sure this does not imply acquiescence in McLuhan's views.

Publisher: Springer-Verlag New York Inc.
ISBN: 9781468469509
Number of pages: 212
Weight: 334 g
Dimensions: 229 x 152 x 12 mm
Edition: Softcover reprint of the original 1st ed. 197

You may also be interested in...

The Sociology Book
Added to basket
DK
£17.99
Hardback
Wilde's Last Stand
Added to basket
£8.99
Paperback
AQA A Level Sociology: Book 2
Added to basket
The Craftsman
Added to basket
£9.99
Paperback
Motherhood
Added to basket
£9.99
Hardback
Small Is Beautiful
Added to basket
Sex and Punishment
Added to basket
The Tipping Point
Added to basket
£9.99   £7.99
Paperback
Simone Weil: An Anthology
Added to basket
Mortality
Added to basket
£7.99
Paperback
Scottish Customs
Added to basket
Sex at Dawn
Added to basket
£10.99
Paperback
Eroticism
Added to basket
£10.99
Paperback
Violence
Added to basket
£9.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.