Emphasizes applied Inter-disciplinary approach in business context- Provides increased motivation in classroom and linkage to other courses outside the classroom. Includes guided analysis and open-ended discussion questions at the end of each case- Provides necessary analysis framework for introductory student, as well as requires the student to think beyond the "output" and discuss managerial interpretation of results. Contains marketing survey and several data sets of recent and real data- Provides good examples of real-world applications and sources of data. Organizes cases in the sequence of topics typically taught in a basic business statistics course- Provides sequential series of cases/labs, many of which use the same data set, thus providing continuity across topics.
Publisher: John Wiley & Sons Inc ISBN: 9780471382409 Number of pages: 160 Weight: 354 g Dimensions: 279 x 211 x 9 mm
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