A Branded World: Adventures in Public Relations and the Creation of Superbrands (Hardback)M. Levine (author)
Hardback 260 Pages / Published: 15/04/2003
- Not available
The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In "A Branded World", renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding. Michael Levine (Los Angeles, CA) has represented hundreds of major name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in "USA Today", the "National Review", the "Los Angeles Times", and "The New York Times".
Publisher: John Wiley and Sons Ltd
Number of pages: 260
Weight: 520 g
Dimensions: 239 x 158 x 24 mm
You may also be interested in...
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at