Zoonotic: A new paradigm for designing successful viral business strategies (Paperback)
  • Zoonotic: A new paradigm for designing successful viral business strategies (Paperback)
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Zoonotic: A new paradigm for designing successful viral business strategies (Paperback)

(author)
£30.00
Paperback 200 Pages / Published: 13/12/2021
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Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

Publisher: Lannoo
ISBN: 9789401475143
Number of pages: 200
Weight: 516 g
Dimensions: 240 x 170 mm

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