Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970 (Paperback)
  • Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970 (Paperback)
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Sellers of Dreams: Fifty years of the advertising of beauty products 1920-1970 (Paperback)

(author)
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Paperback 284 Pages / Published: 07/12/2020
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From the latter part of the 19th century there was a fever of experiment resulting in the development of what were to become brand-named beauty products. Some manufacturers were generally interested in producing 'healthy' products that could beautify without harming; others were chancers climbing on the band wagon.
Most beauty product manufacturers started with one or two specialised products - for the hair or nails or skin - but eventually all involved in the beauty industry seemed to be selling everything - from lipsticks to false eye lashes; minnows in the industry were swallowed up by whales.
Advertising for beauty products moved with social trends - from flapper girl to Carnaby Street Twiggy lookalikes. Gullible consumers were offered solutions to achieving their dreams - to look forever young, to attract attention, to land Mr. or Mrs. Right. Sellers of Dreams charts the advertiser's skills in promising dreams would come true.

Publisher: Artmonsky Arts
ISBN: 9781916384521
Number of pages: 284
Weight: 422 g
Dimensions: 175 x 215 mm

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