The essential management guide.
50 Management Ideas You Really Need to Know demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
Publisher: Quercus Publishing
ISBN: 9781847240095
Number of pages: 208
Weight: 542 g
Dimensions: 205 x 183 x 23 mm
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