Consumer Kids: How big business is grooming our children for profit (Paperback)
  • Consumer Kids: How big business is grooming our children for profit (Paperback)
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Consumer Kids: How big business is grooming our children for profit (Paperback)

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£12.99
Paperback 400 Pages
Published: 29/01/2009
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This book will shock you.

Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities.

It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy.

This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.

Publisher: Little, Brown Book Group
ISBN: 9781845298807
Number of pages: 400
Weight: 435 g
Dimensions: 203 x 137 x 23 mm


MEDIA REVIEWS

A vitally important book ... Every MP should read it, every minister, every family. - Michael Morpurgo

Most parents would be shocked by the scale and sophistication of today's marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children. - Oliver James, author of They Fk You Up and Affluenza

Anyone concerned with children should read this book. It is fascinating and disturbing at the same time. - Chris Kelly, Chair of NSPCC

An important book - Tribune

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